Runli Paint Appears on CCTV Again, Promoting Healthy Coatings into Ordinary Households

A national authoritative media forges a powerful brand. Following its launch on CCTV-1 and CCTV-10, Runli Paint once again obtained the 'access pass' to CCTV in late November. Its brand promotional videos were successively broadcast on two popular channels — CCTV-4 Chinese International and CCTV-7 National Defense Military, allowing close 'encounters' with consumers and enhancing public recognition of the Runli brand.

As China’s national television station and a vice-ministry-level public institution, CCTV serves as a major platform for news, public opinion, ideology and culture, enjoying high recognition and deep trust from people across the country. Due to its enormous influence and reach, CCTV has become a key stage for major enterprises to compete for advertising placement. However, CCTV applies extremely strict review standards, comprehensively evaluating the qualifications and reputation of applicant enterprises. Only outstanding enterprises and brands with a solid foothold in the consumer market have the opportunity to appear on CCTV and showcase their strengths. Runli Paint’s two consecutive successful broadcasts reflect CCTV’s recognition of the brand and demonstrate its own strength and high value.

The product featured this time is Runli’s new home decoration coating series — Antiviral Paint, a major product achievement of Runli’s development strategy of 'building a healthy home'. It is reported that this rare antiviral water-based paint was jointly developed by Runli’s technical team together with the Guangzhou Academy of Sciences of Guangdong Province and the Guangdong Institute of Microbiology, marking a significant milestone in response to the era of environmental protection and comprehensive health. True to its name, the antiviral paint can effectively kill 17 common types of bacteria and viruses in household environments with a sustained antibacterial effect of up to 10 years. It meets the demand of 'painting and moving in immediately', and has obtained international standard environmental certifications from the authoritative agency SGS as well as France’s A+ certification.

In the home decoration market in the post-pandemic era, the powerful health functions of Runli Antiviral Paint undoubtedly shine a light on the promising future of the home decoration coating industry, outlining the trends of 'technology, environmental protection, health and functionality'. Meanwhile, Runli’s decision to broadcast on CCTV highlights its distinct product advantages, sparks consumers’ interest in antiviral coatings, and creates marketing opportunities for dealers. Currently and in the future, antiviral water-based paint will help drive store traffic and boost terminal sales.

Establishing benchmarks with quality and building the brand with reputation. Bearing the high expectations of consumers, Runli will continue to focus on the R&D of healthy coating products in the future. It will also strengthen marketing, upgrade brand communication, integrate media resources, and further support its dealer partners in achieving stable development and sustainable profits!