Xi'an Vientiane Plaza

I. Basic Overview

Address: Qujiang Cultural CBD, Yanta District, Xi'an, Shaanxi Province, near the interchange of Metro Line 2 and Line 8, facing Shaanxi Radio and Television Tower and Sui-Tang Temple of Heaven.

Scale: Total construction area of approximately 155,000 square meters with 5 floors of commercial space. Nearly 400 stores planned, over 340 currently in operation, including nearly 100 first stores in Xi'an, with high-level first stores and flagship stores accounting for nearly 50%.

Development and Operation: China Resources Mixc Lifestyle. Designed by the international master Thomas Heatherwick's team, integrating Qujiang garden artistic conception, featuring a localized style of 'Tang-style market charm + oriental garden tour'.

Core Landmark: Tree of Life (57 meters high, 7-story platform with 60 giant leaves, costing nearly HK$400 million), a climbable art installation with immersive light shows at night, becoming a city landmark.

II. Business Formats and Brand Matrix

Full coverage of business formats: international light luxury, fashion apparel, high-end catering, lifestyle, outdoor sports, parent-child entertainment, cinemas, etc.

Representative first stores/flagships: Northwest first full-category store of Samsung, first Northwest top city store of MUJI, Northwest first store of Trendy Planet, Northwest first store of Häagen-Dazs Premium, etc.

Cultural facilities: The commercial complex is integrated to create an urban cultural living room, integrating exhibitions, performances and intangible cultural heritage experiences, strengthening the in-depth integration of 'commerce + culture'.